Choosing a marketing agency

Businesses face significant challenges and risks when selecting a marketing agency, including poor communication, opaque pricing, overpromising, and issues with asset ownership. While the marketing agency market is massive and growing, there's a clear pain point in the selection process itself, leading to wasted budgets and lost time. Existing solutions like review sites offer some insights, but a dedicated tool for vetting agencies against common 'red flags' and ensuring transparent performance tracking is a clear opportunity.