Finding a mortgage broker

The niche of finding a mortgage broker is characterized by significant user pain points related to trustworthiness, transparency, and efficiency in a crowded and mature market. While users highly value good brokers, there's a notable absence of direct willingness-to-pay signals for dedicated broker-finding services, suggesting that current solutions or the existing broker compensation model might fulfill this need without explicit user payment for the 'finding' aspect. The broader mortgage market is experiencing a decline in originations, adding to the challenge for new entrants.