Hotjar
Hotjar is a widely used behavioral analytics and feedback platform, recently acquired by Contentsquare, offering heatmaps, session recordings, and surveys. While praised for its ease of use and visual insights, it faces significant challenges including website performance impact, complex and expensive pricing post-acquisition, data sampling, and limited mobile app support, driving users to seek alternatives.
Score
8/10
Verdict
Strong Opportunity
Sources
53
Top public complaints
Significant Website Performance Impact
HighComplex and Expensive Pricing Post-Acquisition
HighLimited Mobile App Tracking Support
MediumSample user voices
"I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using Hotjar's survey tool instead of other products built specifically for surveys."
"After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services."
Complaints
8
Voices
8
Gaps
6
Competitors
18
Sources
88
Ideas
3
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